Case Study: Skycash increases ancillary revenue with Insider

How Skycash increases ancillary revenue through geofence-based targeting

Skycash, a leading digital wallet company in Poland, wanted to make ancillary offers more compelling for travelers and increase revenue from add-on purchases. The company turned to Insider and its Growth Management Platform to support this effort with geofence-based targeting and predictive segmentation.

Insider helped Skycash run personalized geofence campaigns in seven cities, targeting customers who bought tickets in the mobile app and were within 24 hours of departure. When users entered the geofence on the way to the airport, they received push notifications about relevant add-ons such as travel insurance. With Insider, Skycash increased ancillary revenue by 128% and improved push engagement by 30%.

Skycash