Case Study: Samsung achieves 275% higher conversions with Insider

How Samsung Mobile Designed a Highly-Converting Multi-Channel Experience to Boost Galaxy Note 9 Sales

Samsung worked with Insider to support the launch of the Galaxy Note 9 and create a more consistent customer experience across mobile web, desktop web, and apps. Samsung had seen sharp drop-off on category and product pages and needed a stronger way to engage visitors during the launch of one of its flagship devices.

Insider’s Growth Management Platform, along with its Messaging suite, Category Optimizer, Interest Clustering technology, and web overlays, helped Samsung deliver tailored experiences and targeted offers. The results included conversion rates rising as high as 275%, a 14% increase in web push click-through rate, a 24% higher conversion rate for Cart Recovery Web Push Notifications than standard Web Push, over 10% conversion rate uplift from Category Optimizer, and Galaxy Note 9 contributing to 9% of total sales on Samsung’s website within 20 days of global launch.

Samsung

Baris Gokpinar

Chief Marketing Officer