Case Study: Samsung achieves a 24% increase in cart recovery rate with Insider

How Samsung achieved a 24% increase in cart recovery rate using Insider’s Web Conversion Suite and Web Push

Samsung was looking for a personalization tool and a way to expand into web push while keeping setup simple for a team with limited resources. After seeing success in Europe with Insider, Samsung chose Insider’s Web Conversion Suite and Web Push products to support its digital presence and reduce cart abandonment.

Insider worked with Samsung AU on social proof, browser abandonment, advanced segmentation, notifications, reminders, and dynamic coupons. The result was a 24% uplift in cart recovery, a 36% YoY increase in add-to-cart rate, and a 4% conversion rate in browser abandonment.

Samsung

Tony Kolta

Samsung