Case Study: Puma boosts mobile conversion rates with Insider

How Puma Boosted Conversion Rates with a Holiday Themed Gamified Experience

PUMA, the German sportswear manufacturer, wanted to drive more mobile sales in its market and reduce cart abandonment during the Halloween period. The company turned to Insider for help improving mobile web conversions with better incentive tools.

Insider recommended a Halloween-themed scratch-to-win countdown timer coupon for mobile visitors, using gamified characters like Dracula and Pumpkin Head. The campaign drove a significant increase in conversion rates on October 31 compared with the rest of October, while average order value on mobile conversions dropped because of the discount, and customers who won the 20% Dracula offer generated the best conversions.

PUMA

Vasiliy Mishin

Head of eCommerce