Case Study: OTTO achieves 5% uplift in AOV with Insider

How OTTO Achieved 5% Uplift in Average Order Value Using Onsite Personalization

OTTO, a German online-only e-commerce company, wanted a way to implement onsite personalization quickly without heavy IT dependency. It also needed short-term A/B testing and better insight into campaign performance to support digital growth, so it turned to Insider’s platform.

Insider helped OTTO with onsite personalization features such as dynamic product-page reviews, exit-intent overlays, and countdown timers. The company reported an 8.73% conversion rate uplift and a 5% uplift in average order value from product-page reviews, a 15.92% conversion rate uplift from exit-intent banners, and a 14.35% conversion rate uplift on mobile web and 18.66% on desktop from countdown timers.

Otto

Corny van de Wal

Team manager Shop Development, Production and Design