Case Study: Mothercare boosts lead generation and conversions with Insider’s Message Box

How Mothercare increases lead generation on their mobile website

Mothercare, the British retailer for parents-to-be, babies and children, wanted to improve lead generation on its mobile website. Although traffic was high, too few visitors were signing up after viewing a few product pages, which limited revenue opportunities.

Using Insider’s Message Box on product pages, Mothercare created lead collection overlays that let visitors sign up for recommendations and newsletters with an email address. Insider’s mobile web Message Box drove a 99.79% uplift in new signups and a 12.46% increase in conversions.

Mothercare

Faruk Balmumcu

ECommerce & Omnichannel Manager