Case Study: Miele Achieves 68% Conversion Uplift with Insider Smart Overlays

How Miele, a leading German home appliances giant, improved brand awareness and conversions with Smart Overlays

Miele, the German home appliances manufacturer with a presence in over 47 countries, wanted to improve brand awareness and loyalty in new European markets as competition intensified. The company also wanted to increase conversions for products that supported its appliances, since customers were often buying the main appliance but ignoring complementary items such as detergent.

Miele used Insider’s Growth Management Platform and Smart Overlays to offer a discount coupon for complementary products once shoppers crossed a predetermined threshold amount. Working with Insider’s growth consultants, Miele saw a 68% uplift in conversions in less than a month, along with stronger sales numbers, improved AOV, and more repeat orders.

Miele

Orcun Canak

Turkey e-Commerce Sales Manager