Case Study: Lexus achieves 64% higher lead generation with Insider

How Lexus Leveraged AI Based Exit Intent Messages to Improve Lead Generation

Lexus, the premium car maker and division of Toyota Motors, was looking for a fresher, more intuitive way to improve lead generation on its website. It turned to Insider for help with personalized exit-intent notifications that could raise both lead volume and lead quality.

Insider implemented personalized AI-based exit-intent messages tailored to each visitor’s page, browsing activity, and history. The approach helped Lexus improve its conversion rate by 64% and generate 192 additional conversions compared with the site’s average, while also giving the sales team more detailed insight into each lead.

Lexus

Gozde Yurtsal

Marketing Communications Supervisor