Case Study: Inter Cars drives mobile engagement and conversion with Insider

How Inter Cars drives mobile engagement and conversion

Inter Cars, through its Inter Motors motorcycle brand, operates 40 retail stores in Poland and the imready.eu eCommerce platform. It wanted a better way to understand and track customer journeys across devices and channels, since each customer had different needs and it was difficult to deliver personalized marketing and know whether a purchase would finish online or in-store.

Using Insider’s platform, Inter Cars tracked touchpoints such as session information, previous purchases, geo-localization, and device type. With Insider’s Smart Recommender, visitor-intent identification, and web push tools, the company could guide shoppers toward the most convenient purchase path; over the next 3 months, it planned to increase website conversion by 15% and mobile conversion by 30%.

Inter Cars

Jakub Gierszyński

ECommerce and Marketing Director