Case Study: ICI PARIS XL achieves +110% conversion rate uplift with Insider

How ICI PARIS XL Achieved +110% CR Uplift Using Onsite Personalization

ICI PARIS XL, a beauty retailer with 290 stores in Belgium, the Netherlands, and Luxembourg, wanted a platform to optimize conversions, improve the website experience, and shorten time to market for new campaigns. The company also needed a tool that could help it communicate with users more efficiently and provide better results than its existing recommender.

Insider implemented onsite personalization, including Social Proof, InStory, bundled product suggestion labels, countdown banners, and a Cart Reminder Exit Intent overlay. These campaigns drove measurable gains for ICI PARIS XL, including a 9.98% uplift in conversion rate, a 46% reduction in bounce rate, a 110% conversion rate uplift and 26.64% AOV uplift from product labels, a 20.36% conversion rate uplift and 86.49% AOV uplift from countdown banners, and a 2.62% conversion rate uplift with a 25.5% AOV uplift from exit-intent reminders.

ICI PARIS XL

Kristof Vervliet

ECommerce Manager