Case Study: iBOOD.com boosts AOV by 12% and cuts cart abandonment by 10% with Insider

How iBood Increased Its AOV by 12% and Reduced Cart Abandonment by 10% with Insider’s Push Notification And Product Recommendations

iBOOD.com, Europe’s leading daily-deal provider, needed a single platform to streamline omnichannel marketing and user experiences after relying on multiple single-purpose tools. The company wanted one solution to personalize onsite experiences, run A/B tests, improve push notifications, and recommend products while reducing duplicate work and delayed reporting.

With Insider’s Growth Management Platform, iBOOD.com adopted AI-powered push notifications, Smart Recommender, and Social Proof to deliver more relevant campaigns and customer journeys. Insider helped iBOOD.com increase average order value by 12%, reduce cart abandonment by 10%, and improve conversion rate by 9%, while also driving a 12% uplift in click-through rate from subscribers.

iBOOD.com

Lukas Jorissen

Chief Marketing Officer