Case Study: HipVan achieves 46.7% conversion rate uplift with Insider

How HipVan Achieved Conversion Rate Uplift of 46.7% Using Individualized Cross-Channel Journey Orchestration

HipVan, Singapore’s online furniture store, needed a better way to orchestrate personalized customer journeys across channels and improve product discovery. The company was seeing high drop-off on product pages and wanted a platform that was quick to integrate, easy to use, and able to target user segments accurately without heavy IT dependency. It chose Insider for that work, using Smart Recommender and Architect.

Insider implemented AI-powered recommendations to improve product discovery and cross-channel journey orchestration to re-engage users through email, web push, and mobile app push. In May 2021, Smart Recommender delivered a 6.03% conversion rate uplift, and Insider’s retargeting campaigns produced a 46.7% conversion rate uplift compared with the sitewide average in Q1 2021. HipVan said the partnership had been fruitful over nearly 5 years and called Insider “easy to use, reliable and future-proof.”

HipVan

Shobhit Datta

Chief Marketing Officer