Case Study: FOX achieves 3X more website traffic with Insider web push notifications

How FOX achieves 4X more traffic with segmented web push notifications

Fox, the American news channel, wanted to increase website sessions and recommend more relevant articles and TV series to its readers and followers. To engage visitors even when they were off-site, it turned to Insider’s web push notifications.

Insider used segmented web push with dynamic content based on visitor interests and behavior, including article categories and media consumed. In six months, Fox said traffic increased by three times, web push became its third-highest traffic source, and the segmented approach performed 4X better than bulk push, with traffic improvement 96% higher than industry standards.

FOX

Evren Unal

VP, Head of Digital Media