Case Study: Erafone boosts conversions by 12.56% with Insider Mobile Web Push and gamified experiences

How Erafone improves conversions with mobile web push and gamification

Erafone, Indonesia’s large consumer electronics retailer, was facing high cart abandonment and lower customer acquisition among anonymous mobile visitors. To address this, the company worked with Insider and used its Web Push Notifications and Mobile Web suite to improve checkout recovery and conversions.

Insider helped Erafone build journeys with mobile web push, personalized emails, and mobile web exit intent triggers, and it also used gamified lead generation with the Spin-to-Win Wheel to encourage sign-ups. The result was a 15% reduction in cart abandonment, a 12.56% increase in conversion rate, and a 15.08% improvement in signup rates.

Erafone

Wisman Odhin

ECommerce Manager