Case Study: Credissimo improves loan application conversions by 48% with Insider

How Credissimo improved form completions with a simple tweak

Credissimo, a fintech company founded in 2007, wanted to improve its loan application form completion rate. Its marketing team saw that low form completion was affecting results, so it worked with Insider to address the issue.

Insider added a message at the top of the form showing that it would take 2 minutes to complete, which helped encourage more applicants to finish. After the change, conversions improved by 48%, and a browser-tab CTA that said “You haven’t completed your application” led to a 16.8% conversion uplift in 30 days.

Credissimo

Ivan Kostov

Marketing Manager