Case Study: CNN achieves 175% more returning visitor sessions with Insider

How CNN TURK improved brand loyalty with web push notifications

CNN TURK, the first national TV network bearing CNN’s logo but managed outside of CNN Atlanta Headquarters, wanted to improve brand loyalty and reverse declining returning visitor numbers on its website. Organic search was its top traffic source, and it needed a better way to nurture visitors and bring them back more often.

Working with Insider, CNN TURK used web push notifications, including bulk and segmented web push, to send more relevant content based on readers’ interests and past behavior. Insider’s platform drove a 175% increase in returning visitor sessions, a 10x increase in returning visitors when web push began, 14 times more reach via web push within seven months, and 36x more sessions in one year.

CNN

Umut Katırcı

Content and Business Development Director