Case Study: Circles.Life boosts conversions by 7.84% with Insider’s Exit Intent Technology

How Circles.Life Boosted Conversions by 7.48% Using Insider’s Exit Intent Technology

Circles.Life, Asia’s first online-only digital telco company, wanted to understand why its website had a high exit rate and which concerns were pushing users away, especially high-LTP users. The company turned to Insider’s Exit Intent Technology for Web to gather customer insights and identify what was affecting conversions.

Insider helped Circles.Life build an Exit Intent Survey for high-LTP users and route them to more relevant landing pages based on their responses, such as an FAQ page for users unsure how the plan worked. With a survey response rate of 5.48%, Circles.Life recorded a 7.84% conversion rate uplift, a 5.12% increase in average session duration, and an incremental conversion uplift of 17%.

Circles.Life

Gaurav Gupta

Senior Regional Manager, Omnichannel Marketing