Case Study: Atasun Optik achieves 264% conversion rate uplift with Insider

How Atasun Optik Increased Its Conversion Rate by 264% by Delivering Gamified Mobile Web Experiences

Atasun Optik, a fast-growing optical retailer with more than 240 stores, wanted to fix a mobile web conversion leak and improve retention and purchases on mobile devices. The company worked with Insider’s growth consultants to address a problem it had been facing for a while on its mobile website.

Insider helped Atasun Optik create personalized, gamified mobile web coupon experiences for first-time buyers, testing both a page curl coupon and a scratch coupon. The scratch coupon produced a 33.5% click-through rate versus 10.62% for the page curl coupon, and customers shown a coupon saw a 264% conversion rate uplift versus the control group.

Atasun Optik

Ozgur Tali

Head of Ecommerce