Case Study: Global Fashion Retailer achieves 757% uplift in e-commerce conversion rate with Insider

How a prominent global fashion retailer achieved a 757% uplift by targeting visitors who are more likely to make a purchase

Global Fashion Retailer, a fashion company founded in 1988 with operations in 35 countries, 784 physical stores, and 30 native eCommerce websites, wanted a better way to re-engage visitors who were likely to buy. The company needed to identify visitors based on future buying behavior and send relevant messages that could drive conversions and turn them into first-time buyers.

Using Insider’s predictive modelling and segmentation technology, the retailer targeted a high-likelihood-to-purchase audience with a web push notification announcing its yearly sale. The campaign helped the company re-engage abandoned visitors and produced a 757% uplift in e-commerce conversion rate compared to the site’s average.