Case Study: M.Video improves purchase confidence with Insider

Helping visitors select the right products with customer review personalization

M.Video, one of the leading European consumer electronics retail chains and the biggest omni-channel retailer in Russia, wanted to help visitors choose the right products with more confidence. The company needed a better way to surface the most useful customer reviews on product detail pages, since many shoppers read reviews before making a purchase and often treat them as personal suggestions.

Using Insider’s customer review personalization and semantic analytics, M.Video showed visitors only 5 star reviews for the product they were viewing while filtering out negative comments. With Insider, M.Video achieved a 5.84% conversion rate uplift, a 1.53% increase in average order value, and 18,277 extra sales.

M.Video

Mikhail Morozov

Head of Product Management Team