Case Study: Hassan’s Optician Co. achieves 10% sitewide conversion uplift with Insider

Hassan’s Optician Co boosts sitewide CVR 10% with Insider

Hassan’s Optician Co, a top optics retailer in Kuwait, partnered with vendor Insider to address a challenge with product discovery. Their large and diverse catalog of eyewear and accessories made it difficult for site visitors to find relevant products, leading to user confusion and missed conversion opportunities.

By implementing Insider's Smart Recommender widgets and Architect-powered personalization journeys, the company delivered highly relevant product recommendations based on user behavior. This solution drove a 10% sitewide conversion rate uplift, a 27% add-to-cart rate from recommendations, and a 250% conversion rate uplift on mobile product pages, delivering immediate and measurable ROI.

Hassan’s Optician Co