Case Study: HalloBumil drives 3.9x engagement with Insider

HalloBumil boosts user engagement 3.9x with Insider

HalloBumil, a leading Indonesian parenting app, faced challenges with low user retention and high app uninstall rates. Seeking an all-in-one solution to re-engage users on their mobile application, they partnered with the vendor Insider for its mobile app suite, specifically needing a platform with robust push capabilities and local support.

Insider implemented personalized Recurring Push campaigns and a Welcoming New User Journey to deliver automated, timely messages. This strategy drove a 3.9x uplift in engagement from current users and a 2.3x improvement in new user uninstall rates, while achieving an average open rate of 18.93%. The results helped HalloBumil strengthen user retention and provide a more personalized experience.

Hallobumil