Case Study: HalloBumil boosts mobile engagement with Insider

HalloBumil A Growth Retrospective with Insider

HalloBumil is a parenting app in Indonesia that helps pregnant women access credible articles, tips, and pregnancy tracking tools. As usage shifted to mobile, the team wanted to address low returning-user rates and app uninstalls, while also finding a partner that could provide local support and strong mobile app capabilities.

Insider provided mobile app suite products and recommended Recurring Push features to automate campaigns from a one-time setup. HalloBumil used personalized daily push notifications for current users and a welcoming new user journey for new installs, which led to a 3.9x uplift in user engagement and a 2.3x uplift in the uninstalled rate from new users, according to the case study.

Hallobumil

Mia Argianti

Head of B2B Marketing at KlikDokter & Founder