Case Study: Guardian achieves 160%+ CVR increase with Insider

Guardian increases CVR by 160% with Insider

The customer, Guardian, a leading health and beauty retailer in Asia, faced challenges with a high website drop-off rate and an impersonal onsite experience that negatively impacted conversions. They partnered with the vendor, Insider, to leverage its customer data platform (CDP) and Architect tool to build data-driven, personalized customer journeys.

Insider's solution involved using its CDP to unify customer data and its Architect tool to send AI-powered, personalized re-engagement emails to shoppers who abandoned their carts. The vendor's Web Suite was also used to personalize the onsite experience with tailored coupons and messages. This strategy resulted in a more than 160% increase in conversion rate via email, a 12% increase via the web, and a 60% decrease in the site's bounce rate for Guardian.

Guardian