Case Study: GNC increases average order value by 41.48% with Insider

GNC boosts average order value by 41.48% with Insider

The customer, GNC (General Nutrition Centre), a leading global retailer of health and wellness products, had a challenge with surplus stock it needed to clear quickly. They sought an innovative way to prominently highlight a special discount offer on their website and partnered with the vendor Insider to find a solution.

Insider implemented a solution that used the empty homepage search box to display a promotional message for the discounted product. Clicking the search button directed visitors straight to the product page. This strategy, executed using Insider's platform, resulted in a 41.48% increase in average order value and a 6.16% uplift in conversion rate for GNC.

GNC (General Nutrition Centre)