Case Study: Hotel Booking App achieves a 156% conversion uplift with Insider Mobile Experiments

Global hotel booking app achieves a conversion rate uplift of 156% with Mobile Experiments

A hotel booking app sought to increase its low conversion rate on the "Book Now" button, a key performance indicator for engagement and revenue. To tackle this challenge, the app partnered with Insider to utilize its Mobile Experiments platform for optimizing the mobile user experience without requiring IT support.

Using Insider's technology, the company tested different designs of the "Book Now" button, including variations in image, color, and text, on a segmented audience. This solution, which bypassed app store reviews, identified a more effective button design that significantly drove engagement. The experiment resulted in a 156% uplift in the conversion rate, increasing clicks on the button from 2.64% to 6.77%.