Case Study: gesund.de Achieves 22% E-Prescription Reminder Conversions with Insider

gesund.de boosts e-prescription conversions by 22% with Insider

gesund.de, a leading health app in Germany, sought to improve patient engagement and retention through more personalized omnichannel communication. They partnered with Insider to utilize its personalization platform, aiming to drive prescription adherence and re-engage lapsed users without requiring complex development work.

Insider implemented targeted journeys using its Architect journey builder and Integration Hub, launching campaigns across email and app push in just seven weeks. The solution delivered significant results, including a 22% conversion rate on e-prescription reminders and a 13.86% conversion rate on welcome emails. These efforts led to a measurable uplift in patient engagement and long-term retention for gesund.de.

Gesund.de