Case Study: Garanti BBVA achieves 21% higher online banking log-in rates with Insider

Garanti BBVA increases banking log-in rates by 21% with segmentation

Garanti BBVA, an integrated financial services group and retail bank, wanted to deliver highly personalized digital experiences across channels and engage customers in a more dynamic, real-time way. To support those goals, the bank worked with Insider and used its onsite personalization and segmentation capabilities to better address user behavior across web and mobile experiences.

Insider helped Garanti BBVA create personalized homepages, control groups, and event-based experiments for five key actions: log-in, personal loan application, credit card application, overdraft account opening, and search bar usage. The bank reported conversion rate increases across all KPIs, including a 21% lift in log-ins, 502% in personal loan applications, 192% in credit card applications, 20% in overdraft account openings, and 51% in search bar usage.

Garanti BBVA

Fatih Yesilyurt

Digital Sales Supervisor