Case Study: Garanti BBVA achieves up to 502% higher conversions with Insider

Garanti BBVA boosts loan applications by 502% with Insider

Garanti BBVA, a leading financial services group, sought to deliver a highly personalized digital experience to better engage its diverse customer base. The bank faced the specific challenge of improving engagement with customers aged 55 and over, who sometimes struggled with intuitive website interactions. To address this, they partnered with the vendor Insider to utilize its advanced personalization and onsite experimentation solutions.

Insider implemented its Onsite Experimentation tool to create a unique landing page tailored for the older demographic, alongside deep segmentation and behavioral tracking. This solution allowed Garanti BBVA to run targeted A/B tests and deliver more relevant experiences. The results were significant, including a 502% increase in loan applications, a 192% rise in credit card applications, a 51% increase in search bar usage, and a 20% boost in logins for the targeted segment.

Garanti BBVA