Case Study: GAIA achieves 166% conversion increase with Insider

Gaia boosts conversions by 166% with Insider

Gaia, a Mexican home goods retailer and startup, experienced rapid growth and needed a marketing platform that could scale and deliver personalized customer experiences. They partnered with Insider to utilize its Customer Data Platform and orchestration tools to move beyond generic marketing and gain a holistic view of each customer.

Insider's solution unified Gaia's customer data to build precise segments and AI-powered, cross-channel journeys. Using features like Next Best Channel and Likelihood to Purchase, Gaia delivered hyper-personalized offers and product recommendations. This strategy led to a 166% increase in conversions via smart recommendations, a 100% increase in conversions from personalized coupon management, and a 114% increase in click-through rates.

Gaia