Case Study: FPT Shop scales 120+ campaigns and boosts 200K users with Insider One

FPT Shop scales 120+ campaigns and identifies 200K users with Insider

FPT Shop, a leading electronics retailer in Vietnam, faced challenges in growing its personalized marketing efforts due to a high number of anonymous site visitors. This hindered first-party data collection and strained their team's bandwidth for running omnichannel campaigns. They partnered with the vendor Insider and its platform, Insider One, to address these issues.

Using Insider One, FPT Shop implemented gamification to identify users and leveraged no-code tools to scale campaign creation. The solution resulted in the identification of 200,000 new users each quarter and the execution of over 120 campaigns quarterly without additional staff. This strategy delivered a 3-5 times higher conversion rate, proving the effectiveness and scalability of Insider's marketing technology.

FPT Shop