Case Study: Forum Sport achieves 6% revenue growth with Insider

Forum Sport drives +6% revenue growth with Al-powered segmentation

Forum Sport, a large European sports retailer with more than 50 stores, wanted to improve onsite engagement, raise average cart value, and reduce cart abandonment across its online store. It worked with Insider to better understand customer behavior around promotions, discount affinity, and purchase intent.

Insider used AI-backed segmentation, Social Proof messaging, Cart Reminder Web Push, and countdown timers to personalize experiences on web and mobile web. Forum Sport reported results including a 7.36% uplift in conversion rate, 4.32% uplift in AOV, and 10.71% uplift in incremental revenue for users with carts above 150€, plus a 52.90% incremental revenue increase and 103% conversion rate uplift from cart reminder push notifications. The countdown timer campaigns produced an immediate 20% uplift in conversions.

Forum Sport

Nagore Sainz De Murieta Del Cid

Digital Marketer - Ecommerce, SEO & UX