Case Study: flyadeal achieves 80% uplift in ROAS with Insider

Flyadeal increases return on ad spend by 80% with predictive segments

flyadeal, the Saudi low-fare airline based in Jeddah, wanted to move faster on onsite experience changes and personalize its website at scale without adding heavy IT or design work. The company also needed a way to improve the return from every dollar it spent, so it turned to Insider for advanced personalization, targeting, and segmentation.

Insider recommended Predictive Audiences, price-alert web push, ancillary push notifications, and personalized homepage banners. flyadeal saw an 80% uplift in ROAS and a 28% reduction in cost per transaction with Predictive Audiences, a 9.28% uplift in conversion rate from notification campaigns, and a 31% conversion rate uplift from personalized banner engagements.

flyadeal

Ahmed Albrahim

Chief Customer and Commercial Officer