Case Study: flyadeal achieves 80% uplift in ROAS with Insider

flyadeal boosts ROAS by 80% with Insider

flyadeal, a low-cost airline in Saudi Arabia, needed a customer experience platform that could personalize onsite experiences at scale without requiring extensive IT resources or development time. They sought to reduce their cost per transaction and improve their return on ad spend by targeting users with greater accuracy. To meet this challenge, flyadeal chose to partner with Insider and leverage its Growth Management Platform.

Insider implemented its Predictive Audiences tool, which uses Likelihood to Purchase algorithms, to precisely target users most likely to convert. The vendor also deployed personalized web push notifications for price alerts and upselling, alongside dynamic homepage banners. This solution delivered significant results for flyadeal, including an 80% uplift in return on ad spend, a 28% reduction in cost per transaction, and conversion rate uplifts of over 9% and 31% on specific campaigns.

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