Case Study: flyadeal achieves 378X ROI and higher conversions with Insider

flyadeal achieves 378X ROI with Insider

flyadeal, a low-cost airline based in Saudi Arabia, faced challenges in delivering a personalized website experience and effective cross-channel communication. They struggled with timely user re-engagement and relied on technical teams for implementations, which hindered their marketing agility. To address this, they partnered with Insider to leverage its Architect journey orchestration platform and web personalization tools.

By implementing Insider's solutions, flyadeal automated personalized email and web push notification journeys to re-engage users. They also launched highly targeted WhatsApp campaigns, which were a preferred channel for their customer base. This strategy resulted in a remarkable 378x ROI, a 30% increase in conversion rates, and an 8% click-through rate on WhatsApp, significantly boosting revenue and user engagement.

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