Case Study: First Bank of Nigeria boosts conversions and engagement with Insider

First Bank of Nigeria cuts bounce rate by 75% with Insider

First Bank of Nigeria, a leading multinational bank, faced challenges with low product visibility and user engagement on its website, which resulted in a high bounce rate. To address this, the bank partnered with Insider to leverage its personalization solutions and automated web push technology.

Using Insider's Instory feature to promote offers and automated web pushes triggered by user behavior, the bank significantly enhanced its digital experience. The solution drove a 52% increase in form submissions, a 75% reduction in bounce rate, and a 150% rise in mobile click-through rates, making Insider the site's third-largest traffic source.

First Bank of Nigeria