Case Study: a household-name pizza chain achieves a 21% increase in takeaway orders with Insider geofence technology

Fast food giant uses geofence technology to increase offline revenue

A household-name pizza chain operating globally wanted to increase in-store sales and boost loyalty among its large base of existing online customers. They partnered with Insider to leverage its geofence technology and mobile push capabilities to drive offline conversions.

Using Insider, the company set up geofences around its stores to send targeted mobile push notifications. These messages, which advertised a two-for-one deal for takeaway orders, were triggered when users entered a geofenced area and were capped to a maximum of one message every three days to avoid intrusion. This strategy implemented by Insider resulted in a 21% average increase in daily takeaway orders.

Pizza Chain