Case Study: European Luxury Brand achieves 239% uplift in ROAS with Insider

European Luxury Brand Increases ROAS through Likelihood to Purchase Segmentation

European Luxury Brand, one of Europe’s prominent luxury brands, wanted to improve the value of its Google display ad campaigns and increase conversion rates. Before working with Insider, a major part of the company’s marketing budget went to Google Adwords, but the return did not match the effort or expense.

Using Insider’s predictive segmentation and Ad Audience product, the brand pushed high-likelihood-to-purchase segments into Adwords for dynamic remarketing and compared the results with a non-predictive segment. Insider’s approach delivered a 239% uplift in ROAS compared with the non-predictive campaign, helping the company optimize ad spend and show more relevant content to visitors.