Case Study: Euronews boosts app opt-ins and unifies audience intelligence with Insider One

Euronews lifts app opt-ins by 12% with Insider

Euronews, a leading multilingual European news channel, needed to modernize its audience engagement and unify its data management across 13 languages to efficiently target users and build high-value audience packages for advertisers. They partnered with Insider and its platform, Insider One, to implement advanced, automated segmentation and improve opt-in rates for push notifications.

Using Insider's Architect and Predictive Audience tools, Euronews implemented dynamic, real-time segmentation and triggered personalized, contextual opt-in journeys. This solution processed over 600 million monthly data points and automated cross-channel engagement. The results included a 12% increase in app push opt-ins within two months and a significant boost in app store ratings and monthly reviews.

Euronews