Case Study: Etiqa achieves higher conversion and personalized experiences with Insider

Etiqa boosts homepage conversions to 4.74% with Insider

Etiqa Insurance, a digital insurer in Singapore, sought to enhance conversions and revenue by delivering hyper-personalized experiences across digital touchpoints. To achieve this, they partnered with the vendor Insider, utilizing its Growth Management Platform for web and mobile suite personalization and automation.

Insider implemented personalized homepage banners, exit-intent surveys, and side coupon campaigns for Etiqa. This solution provided critical customer insights and individualized onsite experiences. The results included a personalized campaign conversion rate of over 4.74%, significantly above the sitewide average of 2.17%, and the collection of direct user feedback, with 27% of surveyed users expressing a desire to speak with an advisor.

Etiqa