Case Study: Erafone boosts conversions and reduces cart abandonment with Insider

Erafone boosts conversions by 12.56% with Insider

Erafone, a large Indonesian eCommerce retailer for consumer electronics, faced the common industry challenges of high cart abandonment and low customer acquisition rates. Their research indicated that anonymous site visitors abandoned carts at a higher rate than registered users. To tackle this, they partnered with vendor Insider to leverage its Web Push Notifications and Mobile Web suite.

Insider implemented a solution combining mobile web push notifications with gamified lead generation templates specifically for the mobile web. This strategy led to significant measurable improvements for Erafone. Insider's approach resulted in a 15% decrease in cart abandonment, a direct 12.56% boost in conversions, and a 15.08% improvement in sign-up rates.

Erafone