Case Study: Elmich achieves 131K leads and 44% of web GMV with Insider One

Elmich drives 131K leads and 44% of web GMV with Insider

Elmich, a Vietnamese home and kitchen brand, needed to grow its first-party data with qualified leads and improve its undifferentiated website experience to capture high-intent opportunities. To address this, the company partnered with the vendor Insider, utilizing the Insider One platform.

Insider implemented a solution combining gamification templates and AI-powered web personalization. This included dynamic lead forms and personalized journeys across the website. The results were substantial: over 131,000 leads were captured in nine months, with lead forms converting at 11.7 times the site-wide rate. Furthermore, Insider's web personalization drove an average conversion uplift of 6.5% and contributed up to 44% of the website's gross merchandise value.

Elmich