Case Study: Electroplanet achieves 92%+ email delivery and 2.5M+ product impressions with Insider One

Electroplanet achieves 92%+ email delivery with Insider

Electroplanet, a leading consumer electronics retailer in Morocco, faced the challenge of managing limited quotas across its email, WhatsApp, and web push channels. They needed a smarter way to reach high-intent users, serve contextual product recommendations, and execute co-branding campaigns. To address this, they partnered with vendor Insider and its Insider One platform for digital marketing and personalization.

The solution implemented by Insider involved using the Architect tool for multi-channel journey orchestration and Smart Recommender for personalized product suggestions. This approach delivered significant results, including email delivery rates above 92% and click rates up to 15% during peak seasons. Smart Recommender generated over 2.5 million product impressions with an 8.53% click-through rate, while co-branding campaigns on WhatsApp achieved an 80% delivery rate with a 58.48% open rate, demonstrating the measurable impact of the vendor's solution.

Electroplanet