Case Study: ECCO achieves 7.4x ROI and 95.6% CVR uplift with Insider

ECCO boosts conversion rates by 95.6% with Insider

ECCO, a leading global footwear brand, sought to increase personalization and boost revenue across its six main European e-commerce websites. A key challenge was effectively engaging first-time visitors who lacked historical behavioral data. They turned to Insider and its AI-powered personalization solutions, including the Smart Recommender, to address this.

By implementing Insider’s platform, ECCO deployed personalized product recommendations, a mobile-optimized floating cart, and targeted exit-intent overlays. This solution led to a significant 7.4x return on investment from recommendations and a 95.6% uplift in conversion rates. Insider’s tools also helped achieve a 32% higher click-through rate and a notable reduction in bounce rate, dramatically enhancing website performance and revenue.

ECCO