Case Study: PizzaPortal.pl achieves double digit increase in conversion rates with Insider

Double-digit conversion rate uplift with gender prediction

PizzaPortal.pl, a Delivery Hero company and Poland’s largest online food ordering service, worked to make restaurant recommendations more relevant for its customers. With more than 2,500 restaurants on its platform, the company needed a way to identify user gender and tailor the experience around different eating preferences and timing, such as football match days.

Using Insider’s predictive platform, PizzaPortal.pl created behavior-based customer clusters and personalized the homepage for predicted female users while showing burger and pizza options to predicted male users during football matches. Insider helped PizzaPortal.pl deliver more relevant experiences and achieve a double digit uplift in conversion rates.

PizzaPortal.pl

Ewa Szczepaniak

Marketing Director