Case Study: DeFacto achieves 8X higher conversion rate with Insider

DeFacto drives 8X higher conversion rate with Insider

DeFacto, a global fashion retailer with over 500 stores, faced challenges with activating new mobile app users to make a first purchase and maintaining strong user retention. They partnered with the vendor Insider to implement a hyper-personalized mobile app push notification strategy.

Using Insider's behavioral and time-based app push notification technology, Defacto created tailored user experiences. This solution led to an 8x higher conversion rate from behavioral pushes, a 7.5% increase in new user activation, and a 4.75% conversion rate from cart abandonment notifications, significantly improving retention and revenue.

DeFacto