Case Study: NTV boosts app engagement and drives 1.6 million sessions with Insider

Creating a sense of urgency on the path to purchase with social proof notifications

NTV, a nationwide news service, wanted to increase engagement on its mobile app to boost ad revenue and secure its position as a top news source in Europe. The challenge was to capture the attention of its mobile audience amidst the high volume of daily smartphone interactions. To address this, NTV partnered with Insider.

Using Insider's mobile push messaging capabilities, NTV sent over 19 million notifications alerting users to breaking news stories. This solution delivered relevant content directly to users' notification feeds, driving traffic into the app. The campaign was highly successful, achieving an impressive 8.45% open rate, which generated 1.6 million new sessions and significantly increased app engagement for NTV.

NTV