Case Study: Coca-Cola achieves up to 19% conversion uplift with Insider

Coca-Cola sees a 19% conversion rate uplift with onsite engagement actions

Coca-Cola Embonor needed to improve engagement on its eCommerce site and get better data for personalization. It had already built a website, but had not yet integrated a tech stack that could support richer user experiences or more comprehensive customer engagement.

Insider helped Coca-Cola launch campaigns using coupons, social proof, personalization, web push, and InStory. The result included a 19% conversion uplift in three months from the coupon initiative, approximately one thousand clicks from InStory campaigns in three months, a 29% average improvement in bounce rate, a 4.5% uplift during Cyber Days, and more than 12% conversion uplift in one month from social proof.

Coca-Cola

Macarena Arriagada

Manager of Digital Channels