Case Study: Coca-Cola increases conversion rate by 19% with Insider

Coca-Cola increases CVR by 19% with Insider

Coca-Cola (Chile) sought to improve engagement and increase conversions on its website, noting that many visitors were not making purchases. The company partnered with the vendor Insider to leverage its onsite personalization tools to address this challenge.

Insider implemented several solutions, including Coupon Code overlays, the InStory feature for immersive storytelling, and Social Proof notifications on product pages. By using these tools, Coca-Cola achieved a 19% increase in conversion rate via coupons, a 29% decrease in bounce rate from InStory, and a further 12% lift in conversion rate from Social Proof, all within short timeframes.

Coca-Cola