Case Study: Clarins México achieves 20x WhatsApp sales growth with Insider One

Clarins boosts WhatsApp sales 20x with Insider

Clarins México, a beauty and cosmetics retailer, faced challenges in direct customer communication and activating digital commerce. Their data was fragmented across systems, preventing personalized experiences. They partnered with Insider to leverage its Insider One platform with WhatsApp integration and MindBehind chatbot automation to address these issues.

Insider implemented WhatsApp as an official channel, using automated chatbots for customer service and personalized campaigns. This solution consolidated Clarins's data and enabled real-time segmentation. The results included a 20x increase in sales via WhatsApp, a 400% growth in WhatsApp opt-ins, and an 8% boost in digital contribution to net sales over two years.

Clarins